Creative Direction, Editorial, Copywriting
ADDITIONAL PROCESS WORK
Anti-Tract is a zine and campaign series comprised of sarcastic and irreverent religious material. It was a passion project.
You know how that certain brand of evangelical Christian who just love preaching doom and gloom on the street corner—eager to give you a tidy little pamphlet letting you know how wretched you are and how you’re destined for hell? Well, this is the opposite of that. It’s fun. Everyone just needs to lighten up. WWJD, you know?
This project allowed me communicate through the words I was writing, as well as through the thoughtful type treatments. Typeface pairings and graphic elements that both inform and subvert the imagery and iconography are highlights of this project.